Spark #08 – Be more Paleolithic. The writing’s on the wall
All over the world…
there are 30,000-year-old cave paintings recording the earliest stories of human existence. From the animal fables of Native American Tribes to modern-day blockbusters, for as long as there have been humans, there have been stories.
But why are stories so enduring? There’s actually quite a lot of reasons. Here’s just a few.
Well…
They help us feel in control. Bringing order to the randomness of life. The best tales have a beginning, middle and end: and the end of the story often rounds things off in a satisfying way.
Stories tap into our emotions. We connect with them at a deeper level.
This guy gets it…
As humans, we’re not predisposed to remember data. And data doesn’t often make for a great story. Thus, the answer is stories – we’re predisposed to consume, tell, embellish and retell.
When we shift focus
to the people behind the numbers and tell their stories, we build community. We help people feel connected, engaged, and inspired.
Stories ought to be a go-to in the IC toolkit – putting people at the heart of the message. When businesses celebrate employees as part of their story, employees make the business part of their own personal story.
Try it out.
Next time you’re writing an email for the CEO, or updating information on the Intranet think: what is the story here and what can I do to ensure it’s a captivating one?
The Spark of an idea, a feeling, a sense, a curiosity.
It’s the best catalyst for creativity, connection and breakthrough thinking.
This is your weekly spark – who knows what it might ignite for you.
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