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Spark #04 – The power of a fresh perspective

  • Business Strategy, Transformational Change
internal comms agency
internal communications agency

What happens when you view yourself and the world through a different lens?

Imagine you commissioned a screenwriter and director to create a film about you. Would the finished cut match exactly how you view yourself?

Unlikely.

It’s not easy to view ourselves objectively. When we’re on the inside, looking out, our perspective can be a little skewed. We’re so focused on what’s up close that we easily overlook the bigger picture.

When our friends at Nova Studios made a film about H&H, it made us look at ourselves in a totally different way.

Instead of zooming in to a close-up of what we do, we explored what excites us in the wider world. What intrigues us? What – and who – inspires us from the horizon?

Being introspective has many merits. It deepens self-awareness and guides us to understand our strengths and motivations.

But mix it with some extrospection – seeing ourselves and our world from another viewpoint – and you’ll see fresh possibilities explode into Technicolor.

When you’re in the middle of something, with everything whirring and unfolding around you, all the noise and everything that goes with it… you can’t always see the edges.

It’s one of the reasons we as an agency exist. To offer clients a fresh perspective on their organisations they might not have seen from within. To help scout the way through dense forest so that together we reach a dazzling destination that might otherwise have been hidden by the trees.

Why not try seeing the world through an extrospective lens today? It might just open a panoramic view of rich possibilities.

internal comms agency

The Spark of an idea, a feeling, a sense, a curiosity.

It’s the best catalyst for creativity, connection and breakthrough thinking.

This is your weekly spark – who knows what it might ignite for you.

Insights and Resources

Want to keep your finger on the pulse of the hottest topics in IC and EE? Check out some of our blogs and industry insights.

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How to use internal comms to align employee and organisational values

  • Culture, Internal Comms
What happens when company values don’t align with an employee’s? Values are the lifeblood of an organisation, setting out the way we do things and the principles that guide us. But… what if an employee doesn’t agree? For internal communicators, the challenge of balancing professional integrity with personal beliefs can be tricky, but one that can create positive change.

My brand, your brand: how to build a culture of employee advocacy

  • Culture
Whether you call them advocates, champions or ambassadors the importance of these employees is becoming more widely recognised as an intrinsic part of the IC channel mix. Here we share some top tips for how to nurture a culture of employee advocacy.

Fuelling better communication through imagination

  • Internal Comms
'All it takes is a little imagination.' It's easier said than done – so we're here to help rev up your imagination with some sparks of inspiration.

Crafting a culture from scratch for 1,000s of employees

Siemens

Learn More

The power of storytelling to unite and inspire global colleagues

Fujitsu

Learn More

Shifting behaviours. Transforming beliefs. Saving lives.

Anglo American

Learn More

New structure. New strategy. A new future for 10,000 people. It was time to talk

Jardine International Motors

Learn More

When five become one. Bringing employees together behind a new single brand.

KCOM

Learn More

Want people to connect with a new vision and strategy? Then you need them to own it

Arco

Learn More
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Siemens - Two men walking together and talking at wind-turbine-blade factory in Hull
Fujitsu - colleagues smiling in a meeting
Anglo American - Transforming Minds
Jardine - App
KCOM - Media
Arco - Perfromance

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Spark is our weekly email containing one single idea to provide a catalyst for creativity, connections and breakthrough thinking. 

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internal communications agency
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