Spark #04 – The power of a fresh perspective
What happens when you view yourself and the world through a different lens?
Imagine you commissioned a screenwriter and director to create a film about you. Would the finished cut match exactly how you view yourself?
Unlikely.
It’s not easy to view ourselves objectively. When we’re on the inside, looking out, our perspective can be a little skewed. We’re so focused on what’s up close that we easily overlook the bigger picture.
When our friends at Nova Studios made a film about H&H, it made us look at ourselves in a totally different way.
Instead of zooming in to a close-up of what we do, we explored what excites us in the wider world. What intrigues us? What – and who – inspires us from the horizon?
Being introspective has many merits. It deepens self-awareness and guides us to understand our strengths and motivations.
But mix it with some extrospection – seeing ourselves and our world from another viewpoint – and you’ll see fresh possibilities explode into Technicolor.
When you’re in the middle of something, with everything whirring and unfolding around you, all the noise and everything that goes with it… you can’t always see the edges.
It’s one of the reasons we as an agency exist. To offer clients a fresh perspective on their organisations they might not have seen from within. To help scout the way through dense forest so that together we reach a dazzling destination that might otherwise have been hidden by the trees.
Why not try seeing the world through an extrospective lens today? It might just open a panoramic view of rich possibilities.
The Spark of an idea, a feeling, a sense, a curiosity.
It’s the best catalyst for creativity, connection and breakthrough thinking.
This is your weekly spark – who knows what it might ignite for you.
Insights and Resources
Want to keep your finger on the pulse of the hottest topics in IC and EE? Check out some of our blogs and industry insights.
How to use internal comms to align employee and organisational values
My brand, your brand: how to build a culture of employee advocacy
Fuelling better communication through imagination
New structure. New strategy. A new future for 10,000 people. It was time to talk
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