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Spark #03 – Why animations are the fastest way to supercharge your business strategy

  • Business Strategy
internal comms agency
internal communications agency

If attention spans really are getting shorter, we need to make our messages work harder – and faster. Let’s talk animations...

It’s said the attention span of the average human (whoever that is!) has shrunk to nine seconds. That’s allegedly less than a goldfish.*

The thing is, attention span tends to be measured by how long people spend viewing something – whether that’s a news article, social media post or the like.

*this well-known fact is actually scientifically unproven and unfounded.

When you consider how many hyperlinks, autoplay videos and dancing cats are vying for our attention, it’s no wonder we get distracted

Let’s for a second humour the goldfish scientists. Imagine we do switch off in nine seconds. How does this then sit with the fact millions of people regularly bash through an entire boxset in a day, or have devoured nine hours of the Lord of the Rings trilogy?

It’s because such visual delights offer a feast for the senses. The narratives are engaging, and exciting. The images, music and sound effects hook the eyes and ears.

Moving media creates movement

It’s the visual delight and stories that make animations the queen of mediums for bringing all sorts of IC and EE themes to life. From wellbeing and inclusion and diversity (I&D) to safety protocols and culture.

In our experience though, there’s one area where they’re particularly persuasive: business strategy. See what we mean in the examples below.

Shortcut your way into people’s long-term memory

Animated videos strip out complexity, turn 500 words into a single frame, reduce business speak and show people exactly what they need to know – without losing meaning.

Moving images find their way more easily into the long-term memory – it positively sucks them up and hangs onto them indefinitely. That’s because images are processed 60,000 times faster than text.

Add to this the fact our eyes can register a whopping 36,000 visual messages an hour and you start to understand why animations might just be your best go-to buddy to communicate business strategy.

internal comms agency

The Spark of an idea, a feeling, a sense, a curiosity.

It’s the best catalyst for creativity, connection and breakthrough thinking.

This is your weekly spark – who knows what it might ignite for you.

Insights and Resources

Want to keep your finger on the pulse of the hottest topics in IC and EE? Check out some of our blogs and industry insights.

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How to use internal comms to align employee and organisational values

  • Culture, Internal Comms
What happens when company values don’t align with an employee’s? Values are the lifeblood of an organisation, setting out the way we do things and the principles that guide us. But… what if an employee doesn’t agree? For internal communicators, the challenge of balancing professional integrity with personal beliefs can be tricky, but one that can create positive change.

My brand, your brand: how to build a culture of employee advocacy

  • Culture
Whether you call them advocates, champions or ambassadors the importance of these employees is becoming more widely recognised as an intrinsic part of the IC channel mix. Here we share some top tips for how to nurture a culture of employee advocacy.

Fuelling better communication through imagination

  • Internal Comms
'All it takes is a little imagination.' It's easier said than done – so we're here to help rev up your imagination with some sparks of inspiration.

Crafting a culture from scratch for 1,000s of employees

Siemens

Learn More

The power of storytelling to unite and inspire global colleagues

Fujitsu

Learn More

Shifting behaviours. Transforming beliefs. Saving lives.

Anglo American

Learn More

New structure. New strategy. A new future for 10,000 people. It was time to talk

Jardine International Motors

Learn More

When five become one. Bringing employees together behind a new single brand.

KCOM

Learn More

Want people to connect with a new vision and strategy? Then you need them to own it

Arco

Learn More
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Siemens - Two men walking together and talking at wind-turbine-blade factory in Hull
Fujitsu - colleagues smiling in a meeting
Anglo American - Transforming Minds
Jardine - App
KCOM - Media
Arco - Perfromance

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