From insight to impact
Problem
When leadership needs to evolve with the workplace
Spark
Turning self-awareness into everyday action
Impact
Leadership felt – not just defined
PROBLEM
Overview
When leadership needs to evolve with the workplace
As one of the UK’s largest local authorities, East Riding of Yorkshire Council employs 10,000 people across 930 square miles – delivering vital public services to diverse communities.
The organisation was already creating the conditions for a more flexible, modern workplace. But leadership behaviours hadn’t fully caught up.
With teams dispersed across a wide geographic area, consistency was the real challenge. Leadership couldn’t rely on proximity or personality. It had to be shared, intentional and repeatable.
Expectations were clear. But habits were ingrained. If leadership was going to evolve, it needed more than theory. It needed practical, behavioural change at scale.
SPARK
Making it happen
Turning self-awareness into everyday action
Leadership in the Spotlight was developed as a practical leadership development programme, built to shift habits, not just understanding.
At the heart of it sat PRINT®– a behavioural insight tool that helps people decode the hidden drivers behind their actions, decisions and relationships. It reveals what energises them, what depletes them, and how to lead from their best self more consistently.
Rather than positioning leadership as a set of competencies, the programme focused on reflection, reframing and real-world application. Delivered across multiple cohorts over 12 months, it combined in-person workshops, reflective digital sessions and structured evaluation checkpoints – ensuring insight translated into sustained behavioural change rather than one-off learning.
Three practical workshops anchored the experience – Leader as Coach, Leading with Self-Awareness and Embedding Behavioural Insight – equipping leaders to embed new strategies into everyday public service settings.
01
Build deep self-awareness
Through PRINT®, leaders gained insight into their behavioural patterns – understanding not just what they do, but why they do it.
02
Translate insight into practical strategies
Structured workshops and applied learning helped leaders develop tangible strategies they could embed into daily conversations and decision-making.
03
Create ripple effects across teams
By leading more intentionally, leaders began modelling behaviours that strengthened clarity, trust and connection across their teams.
IMPACT
The outcome
Leadership felt – not just defined
Across a workforce of 10,000 people delivering critical public services, leadership began to show up differently –more intentional, more consistent and more human.
As leaders applied their insight in everyday conversations and decisions, teams reported clearer direction, stronger relationships and renewed energy. What began as self-awareness translated into visible behavioural change — and a more connected leadership culture across the organisation.
95%
developed new strategies to lead more effectively
90%
embedded their learning into daily leadership practice
12 months
of sustained, cohort-based leadership development
PRINT® has helped me understand not just how I lead, but why. That’s changed the way I show up for my team.
I am much more (healthily) reflective on my own leadership, acknowledging the positives and negatives and assessing how I can be better.
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