Nailing the narrative: How to inspire employees with your strategy story
Our Sophie treated an international audience to a wealth of storytelling wisdom at the Inspiring Workplaces PeopleFirst Global Summit – showing how an internal comms programme can leave a powerful legacy.
At the beating heart of a campaign is your narrative. Drawing all your key messages into a compelling story, a good narrative inspires and engages employees by creating personal connections to business objectives.
It builds every element of your strategy and goals into the bigger story – the ‘why’ of your organisation. That way, people can clearly understand their role in achieving the collective ambition.
But what happens when a new factor disrupts your flow by coming in from out of the blue? What do you do if a particular message doesn’t slot into the overarching story?
And once you have your narrative nailed, how do you communicate it so that it does the job you’ve designed it to do?
Check in with Sophie in the recording here, as she presents some pro tips for all these challenges, with some facts, stats and case studies along the way. You’re in for a treat!
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Jardine International Motors
