Insights & Resources
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Spark #10 – Is nicking the last drop of milk from the office fridge a question of ethics?
A growing number of employees say they want to work for companies with high ethical standards. Yet what ethics means on a personal level – and whether we apply this sense of morality to our own, small, everyday actions – might be a point for reflection.
A growing number of employees say they want to work for companies with high ethical standards. Yet what ethics means on a personal level – and whether we apply this sense of morality to our own, small, everyday actions – might be a point for reflection.
2 min read -
Spark #09 – Is it time to topple the Four Horsemen of the Jargon Apoca-lingo?
Short sentences are punchier and pacier. And when they contain meaningful content and easy-to-understand words… That’s when you’re onto a winner. Avoid these four horsemen for comms with impact...
Short sentences are punchier and pacier. And when they contain meaningful content and easy-to-understand words… That’s when you’re onto a winner. Avoid these four horsemen for comms with impact...
2 min read -
Spark #08 – Be more Paleolithic. The writing’s on the wall
One of our IC Consultants, Clare, delivers a history lesson on how for as long as there have been humans, there have been stories. But why are they just so enduring? There’s actually quite a lot of reasons.
One of our IC Consultants, Clare, delivers a history lesson on how for as long as there have been humans, there have been stories. But why are they just so enduring? There’s actually quite a lot of reasons.
2 min read -
Spark #07 – Crack the code with cliffhanger comms – the secrets out
From the novels on our bookshelves and the latest Netflix release to gossiping with our mates – many of us just love a good mystery.
From the novels on our bookshelves and the latest Netflix release to gossiping with our mates – many of us just love a good mystery.
2 min read -
Spark #06 – Rediscover curiosity – what’s your flavour?
As adults, the security of having 'experience' can mean we stop asking ‘Why?’ about everything we encounter. But what if we said you could rediscover that curiosity?
As adults, the security of having 'experience' can mean we stop asking ‘Why?’ about everything we encounter. But what if we said you could rediscover that curiosity?
2 min read -
Spark #05 – Making your house a home: How to attract and retain the brightest talent.
Just as homes attract buyers looking for a certain lifestyle, organisations can take action to attract and retain employees looking for a compelling work environment.
Just as homes attract buyers looking for a certain lifestyle, organisations can take action to attract and retain employees looking for a compelling work environment.
1 min read -
Spark #04 – The power of a fresh perspective
What would The Movie of You look like? And if someone else were to direct it, might it make you view yourself and the world around you in a new way?
What would The Movie of You look like? And if someone else were to direct it, might it make you view yourself and the world around you in a new way?
2 min read -
Infographic | How renovating your EVP can help attract and retain the brightest talent
Download resource0 min read -
Spark #03 – Why animations are the fastest way to supercharge your business strategy
Harness the power of animation to engage, inspire and enthuse people - and make sure everyone's heading in the right direction.
Harness the power of animation to engage, inspire and enthuse people - and make sure everyone's heading in the right direction.
2 min read -
Spark #02 – Unleash your audiences’ inner beast to create impactful communications
One of our creative copywriters and IC experts, Catherine, lifts the lid on how feeding our inner reptiles, mammals and humans can transform the way our colleagues think, feel and respond to internal communications.
One of our creative copywriters and IC experts, Catherine, lifts the lid on how feeding our inner reptiles, mammals and humans can transform the way our colleagues think, feel and respond to internal communications.
3 min read
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