With hundreds of IC and employee engagement programmes under our belt, we’ve built up quite an impressive bank of creative communication ideas! Creativity is only half the story though. The strategic intent, and how you integrate the creative materials into well-thought-through and executed programmes of engagement, is what really makes the difference.
Yet it’s fun every now and then to just to stand back and bask in the beauty of the creative sparkles that have brought our programmes to life. From the development of experiential communication tools to harnessing the power of creative digital communication, we’re always finding new ways to inspire people to think and behave differently.
We all learn better by doing, so the more involved we are, the more likely it is that we’ll be fully engaged. By combining the science behind gamification with our unique creative flair, we develop activities that really get people talking, and engaged with internal communication messages. Here’s just a few examples!
Did you know that people remember 95% of a message when they watch it, compared with only 10% when they read it? With this in mind, it will come as no surprise that our in-house studio team are constantly beavering away to create immersive, engaging, visually stunning animations that really bring strategic messages to life.
Innovative digital tools
Digital is here to stay, whether or not we lament the end of being able to collect stamps for the Blue Peter appeal! More and more of our clients are looking for innovative ways to integrate digital into their internal communication and employee engagement programmes. Here’s just a few of the ways that we’ve clicked, coded and re-booted digital into the frame:
You’ve heard it before… a picture is worth a thousand words. But it is so true. Who has the time to trawl through reams and reams of copy – certainly not most of the employees we meet anyway! That’s why we like to keep our approaches to internal communications challenges as visual as possible. After all – why waste 1000 words on a single message, when you can say it in one unforgettable graphic?
Events and conferences
Whether it’s a one-off workshop or an all-day conference, it pays to be creative in the delivery. Podium lectures and ‘death by PowerPoint’ are definitely not the best ways to engage or inspire employees! Instead, we design experiential and memorable activities that put people right at the heart of the action – ensuring that the messages resonate well beyond the closing moments.