Creative communications

Creative communications

“Creativity is only half the story. The strategic intent, and how you integrate materials, is what really makes the difference.”

With hundreds of IC and employee engagement programmes under our belt, we’ve built up quite an impressive bank of creative communication ideas! Creativity is only half the story though. The strategic intent, and how you integrate the creative materials into well-thought-through and executed programmes of engagement, is what really makes the difference.

Yet it’s fun every now and then to just to stand back and bask in the beauty of the creative sparkles that have brought our programmes to life. From the development of experiential communication tools to harnessing the power of creative digital communication, we’re always finding new ways to inspire people to think and behave differently.

Gamification

We all learn better by doing, so the more involved we are, the more likely it is that we’ll be fully engaged. By combining the science behind gamification with our unique creative flair, we develop activities that really get people talking, and engaged with internal communication messages. Here’s just a few examples!

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Arco – embedding vision and strategy

Arco’s senior managers were keen to connect everyone across the business with their redefined vision and strategy. To reinforce the messaging over the long-term, we developed an experiential ‘Arco’ board game that put employees at the heart of the strategy.

anatomy

Anatomy of Engagement workshop

Our interactive and educational ‘Anatomy of Engagement’ workshop brings the 4 pillars of engagement to life through a series of exciting, creative and fast-paced activities exploring what really makes an engaged employee – including a pig-spotting relay, a cryptic crossword, and a Where’s Wally-style visual challenge!

Storytelling

There are endless opportunities to have fun when you bring storytelling into the heart of an activity. We’ve used our visually creative Storytelling Cards in lots of different ways, from helping to bring values to life in strategic workshops to teasing out attitudes and perceptions towards new change initiatives.

Animations

Did you know that people remember 95% of a message when they watch it, compared with only 10% when they read it? With this in mind, it will come as no surprise that our in-house studio team are constantly beavering away to create immersive, engaging, visually stunning animations that really bring strategic messages to life.

Innovative digital tools

Digital is here to stay, whether or not we lament the end of being able to collect stamps for the Blue Peter appeal! More and more of our clients are looking for innovative ways to integrate digital into their internal communication and employee engagement programmes. Here’s just a few of the ways that we’ve clicked, coded and re-booted digital into the frame:

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Fujitsu – bringing their story to life

Fujitsu wanted to re-connect everyone with the essence of their organisational story, which had become diluted (and a little confusing) over years of growth and expansion. We developed a unique single-page micro-site which brought the story to life through a series of animated touchpoints, fun interactions, and playful links.

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Millicom – building an immersive employer brand

With ambitious plans for growth, Millicom wanted to ensure they only recruited the very best talent. Using Augmented Reality, we designed a multi-faceted, experiential campaign that linked eye-catching posters with animated digital materials to give candidates an immersive and engaging glimpse into what a role at Millicom would really be like.

Visual design

You’ve heard it before… a picture is worth a thousand words. But it is so true. Who has the time to trawl through reams and reams of copy – certainly not most of the employees we meet anyway! That’s why we like to keep our approaches to internal communications challenges as visual as possible. After all – why waste 1000 words on a single message, when you can say it in one unforgettable graphic?

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Siemens – designing a culture from scratch

With 1000+ new recruits joining a brand-new factory site in Hull, Siemens wanted to ensure they were welcomed by a unique, inspiring culture from day one. We constructed the building blocks of this new culture by positioning the employees as its heroes, and developing bold, eye-catching visuals that reflected Siemens’ exciting purpose, and put the people front and centre.

SkyTeam

SkyTeam – celebrating 18 years of excellence

In 2019, SkyTeam proudly marked their 19th anniversary as a leading global airline alliance. As part of the celebrations, we created an eye-catching infographic containing a variety of fun facts and figures from throughout their history, which was distributed to each of their 19 members. Each individual fact was also shared as an inspiring individual graphic to build greater anticipation and engagement.

Events and conferences

Whether it’s a one-off workshop or an all-day conference, it pays to be creative in the delivery. Podium lectures and ‘death by PowerPoint’ are definitely not the best ways to engage or inspire employees! Instead, we design experiential and memorable activities that put people right at the heart of the action – ensuring that the messages resonate well beyond the closing moments.

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Anglo American – creating universal safety leadership

Anglo American’s message for their 2018 Global Safety Day was simple: safety leadership rests on everyone’s shoulders, not just those with ‘safety’ in their job title. To help sail this critical message home, we developed and built a range of activities around a perceptive profiling ‘quiz’ – underpinned by a proven psychological tool – that revealed employees’ underlying motivational drivers. We used these insights to align each individual’s core drivers with the behaviours of good safety leadership, demonstrating that everybody naturally had the capability to be a safety leader.

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DHL – inspiring a ‘One Team’ culture

With a bold strategy to radically transform their structure and culture across the entire UK operation, DHL needed to ensure their senior leaders were all on the same page. We developed an immersive, day-long conference of experiential sessions, game-based learning, practical leadership mentoring and storytelling workshops that got them buzzing with anticipation – culminating in an immersive drumming-session finale that quite literally had everyone moving to the same beat!