Case Study – Hey Smile Foundation

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“Just wanted to say another big thank you on the Smile rebrand and to show you and your team what great developments it’s helping us with. We have a very bright future and a great story to communicate.”

Andy Barber, Smile Director – HEY Smile Foundation

Smile’s need

Charities work in a competitive environment. H&H offered to strengthen Smile’s brand positioning so they could stand out from the crowd and better shape the way the public perceive them.

Our approach

By involving a wide range of stakeholders, from charity partners to volunteers, we were able to refine Smile’s brand position and create a distinctive identity to better reflect what they stand for, why and how.

The outcomes

Smile has a brand identity worthy of the wonderful work they do. It is aligned, strong and consistent (and fun) – strategically, visually and verbally.

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Like what you see?

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