Business strategy
Your people need to know where your organisation is heading – and why. So let’s inspire every employee to forge a powerful, personal connection with your strategy. That way, they’ll be totally up for bringing your vision, mission and purpose to life.
Fuelling success by connecting people with your strategy
Ready to put your people at the beating heart of your plans?
Keep things simple. Forge personal connections.
Every organisation we work with is different. But our approach – underpinned by science, guided by our Star Model – has supported employees worldwide to bring strategies to life.
Inspiring your team’s strategic journey
Making the complex simple – without diluting the detail.
Your people can be your strategy’s greatest cheerleaders. They’ll need to know what success looks like. Feel excited about the part they’ll play. And a solid grasp of why it matters at all. It’s time to join the dots. Pom poms are optional.
What is business strategy?
Organisations have goals, aims and objectives.
And business strategy is all about the ‘how’. How the organisation gets from where it is now to the point where it meets those business goals.
That means agreeing on what plans need to be put in place, taking decisions and delivering the actions to ensure the goals and objectives become a reality.
Why is communication of business strategy important?
Sharing your organisation’s plans and aims with your employees is so important.
After all, your employees are the ones who make the wheels go round so of course they need to know where you’re heading as an organisation. Armed with a clear insight into your business strategy, they’ll drive it forward and make your next destination a reality.
Proper communication of business strategy empowers employees, creates a shared understanding and brings employees and leaders behind the same goals and desired outcomes.
How can I improve communication of business strategy?
There are countless ways to do this – but the best place to start is by telling people why.
Explaining to employees from the get-go, why you’re looking to achieve a goal and how you’re planning to do it offers clarity and reassurance. So once employees are clear on your business strategy they’ll start to embrace it.
Keep it simple, make it clear and precise – no one wants to be bamboozled with woolly jargon and technical terms.
Set up regular updates to repeat and reaffirm key messages – important to keep everyone on track. The use of storytelling can help people buy into a vision. Encourage employees to share their views on the strategy, ask questions and give feedback.
And celebrate success – achieving that special milestone is a cause for celebration where everyone’s played their part.
Our Team
We’re animators, influencers, designers, innovators, strategists, psychologists, master coaches, L&D gurus...
Liz
Client Experience Partner
Nukhet
Client Experience Partner: PRINT®
Moh
Finance Manager
Carla
Designer
Sarah
Client Experience Partner
Helen
People and Operations Coordinator
Lynne
Designer
Amy
IC Manager
Natasha
Marketing & PR Manager
Turning business strategy into personal commitment
You might have the most robust, thought-through, watertight business strategy in the world. But unless your people can see the benefits, feel inspired by it and get excited about making it happen, your plans are little more than words on a page.
After all, employees are the ones who are putting the strategy into action each day. So it makes sense to have them clued-up on how they’re moving the business towards its goals.
Whether through gamification, experiential activities, digital platforms or old-skool print, we’ll create materials and interactions that make your people sit up and listen. And we won’t rest until every one of them has forged a personal link with your organisation’s goals.
Promoting health in body and mind. It’s great for your people. Brilliant for your business. A no brainer for your future success.
Check out our business strategy projects.
A game-changer for a police force on the move
Want people to connect with a new vision and strategy? Then you need them to own it
