Charities work in a competitive environment. H&H offered to strengthen Smile’s brand positioning so they could stand out from the crowd and better shape the way the public perceive them.
By involving a wide range of stakeholders, from charity partners to volunteers, we were able to refine Smile’s brand position and create a distinctive identity to better reflect what they stand for, why and how.
Smile has a brand identity worthy of the wonderful work they do. It is aligned, strong and consistent (and fun) - strategically, visually and verbally.